Meet April

Why I Started This Company

I was born and raised in the Philippines. At 18, I started working to support my family. First as a cashier, then as a call center agent handling customer service and technical support. Over the years I moved through different BPO companies, learning a lot, but also seeing things that didn't sit right with me.

Hardworking, talented people being treated as cheap labor. Professionals giving everything they had and not being paid or respected for it. I watched it happen over and over, and it bothered me every single time. These were not just workers. They were skilled, dedicated individuals who deserved better.

In 2019, everything changed for me when I became a Virtual Assistant. It opened a door I didn't know existed, and I still get to live that experience today as the Lead Executive Assistant at Recharge Capital, a company that genuinely values its people. For the first time in my career, I felt recognized, trusted, and empowered, and it's the same standard I hold Lanky Groups to every day.

But I never forgot the people still stuck in the old way of things. That's why I built Lanky Groups. To create a company where talented professionals are paid fairly, treated with respect, and given the chance to grow. Here's why that matters to you: people who are treated well don't just show up, they stay, and they actually care about getting your work right instead of clocking hours until something better comes along. That's the difference between hiring a task-doer and hiring someone who's actually invested in your business.

I kept hearing the same story, just showing up in different kinds of work. Projects left half-finished because someone disappeared. People who did the bare minimum and moved on. It was the same problem I'd already spent years solving, just wearing a different name. So we expanded to cover more of what businesses actually need, built the same way: people who take ownership, get treated fairly, and stick around long enough to finish what they started.